Enterprise Integration
iHeartMedia Audio & Media
iHeartRadio Highlights
Privacy-by-design analytics for short-form video at national scale.
Live in market
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Product Associate · Genuin
Building products
that scale
Improving user journeys, experimenting with product ideas, and building features that drive measurable product impact.
Product Case Studies
Flagship projects solving for user friction and business growth.
Enterprise Integration
TED Media & Education
TED Shorts
Owning a demanding enterprise account from pre-sales to a TechCrunch-covered launch.
Covered by TechCrunch
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Ecosystem Contributions
Diverse contributions across communities, ecosystems, and orgs beyond primary work.
Current Role
Genuin
Product Associate building video-first creator commerce tools. Driving retention experiments, partner SDK initiatives, and tier-one creator monetization.
Community
Headstart
Active contributor in India's largest startup community. Engaged with early-stage founders, participated in ecosystem events, and supported mentoring initiatives for student entrepreneurs.
Web3 / Developer Ecosystem
Polygon Guild
Participated in Polygon's developer community guild. Engaged with Web3 builder ecosystem, attended developer events, and explored on-chain product primitives.
Product Thinking
Observations, insights and product ideas from the field.
Platform Economy
Urban Company Marketplace Design
Redefining "Local Services"
How impactful incentive design and trust mechanics can turn an unstructured economy into a tech-driven marketplace.
Discovery & UX
Netflix Generative AI
Conversational Search
Moving from structured input to expressive intent in discovery.
Contextual Commerce
JioHotstar × NEWME OTT & E-Commerce
"Shop the Look" — In-Stream Shopping is Here
How OTT platforms are turning passive viewing into contextual commerce with in-stream shopping overlays.
Behavioral Design
Domino's QSR & Marketplace
From "Rate Us" to "Help Me Earn"
How Domino's turned delivery partners into a ratings growth engine with a ₹10 behavioral nudge.
Product Teardowns (work in progress 🚧)
Analytical breakdowns of popular products — understanding the decisions behind the design.
Onboarding
Meta Messaging
How zero-friction onboarding and contact-graph virality built the world's largest messaging product.
Notifications
Meta Social Media
Deconstructing Instagram's notification system — the behavioral nudges that drive DAU and regret.
Delivery UX
Swiggy Quick Commerce
Swiggy
Why Swiggy's delivery experience feels effortless — a teardown of real-time UX, trust signals, and ETA psychology.
Collaboration
Notion Productivity SaaS
Notion
How Notion's block-first model created a new category — teardown of multiplayer collab, template virality, and PLG.
PRDs and Documentations (coming soon 🌱)
How I define, scope, and communicate product logic.
✓ Shipped
Genuin Creator Commerce
Automated RSS Ingestion
Scalable partner feed automation systems.
In Review
Genuin Creator Commerce
Creator Analytics 2.0
Advanced data visualization system design.
Product Impact Snapshot
Visualizing the measurable scale of my product work.
+11
Partner NPS Improvement
15%
Fewer Delivery Delays
25%
Faster Onboarding
20%
Shorter Feedback Loop
About Devanshu
Bridging the gap between technical boundaries and user delight.
Product Associate at Genuin with a computer science background. I focus on building video-first commerce experiences and creator-centric tools that scale.
I believe in product thinking as a discipline—moving beyond feature lists to solve the underlying friction points that prevent growth and user success.
Let's Build Together
Looking for a product-minded collaborator? I’m always open to talking product strategy, experimentation, or new opportunities.